About Digital Marketing Manager | IT Support Hae-Jean Son

Overview

Hae-Jean Son is a seasoned Digital Marketing Manager and IT Operations specialist with over 15 years of experience, with a primary focus on supporting the legal industry. As Marketing and Technology Manager at Dallo Law Group, she plays a central role in strengthening the firm’s digital presence while improving internal systems, workflows, and operational efficiency. Over her 4+ years with the firm, she has worked closely with Principal Attorney Michael Dallo to develop and execute marketing strategies centered on SEO, content development, and client-focused outreach. She also collaborates with the marketing team to manage and optimize the firm’s web presence and multi-platform social media campaigns, including Facebook, Instagram, LinkedIn, Twitter, and Yelp, while keeping the firm’s online profiles current with awards, announcements, and events.

In addition to marketing, Hae-Jean oversees the firm’s technology operations and document management infrastructure. She serves as the primary administrator for Box Enterprise, managing user access, permissions, folder architecture, governance policies, and secure document workflows for attorneys and staff. Her responsibilities include user provisioning and lifecycle management, audit log monitoring, collaboration controls, and maintaining compliance with strict confidentiality standards. She also provides hands-on IT support across Windows systems, Microsoft 365, Active Directory, VPN connectivity, and office hardware, while handling workstation deployment, troubleshooting, and remote onboarding for new hires. Her combined expertise in IT systems, document governance, and digital marketing allows her to support both the technical and strategic needs of the firm.

Prior to joining Dallo Law Group, Hae-Jean built her experience across multiple industries, including biotech, eCommerce, sports, media, and home services, working with organizations such as NFL and NCAA teams, the OC Register, and various commercial businesses. She holds a Bachelor of Science degree in Multimedia and Web Design from the Art Institute of California, San Diego, where she graduated with honors on the Dean’s List. This academic foundation supported her development in graphic design, web design, and digital strategy.

Hae-Jean’s multidisciplinary background enables her to bridge technology, marketing, and operations in a way that enhances both client engagement and internal efficiency. In her free time, she enjoys hands-on creative projects, organizing events, and designing social experiences. As a San Diego native, she values exploring new places and taking road trips, always seeking her next opportunity for inspiration and discovery.

Education

• The Art Institute of California San Diego